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About Us
The story of how
Elektra Magnesium® started, born out of Sandy's health crisis of 2007-2008.
An Australian family's success in getting magnesium in via skin - pleasantly!
I was told by my cardiologist years ago to, "Put up with it like everyone else. We have no treatment for you because your blood pressure is too low, and if we give you heart slowing drugs they could give you a heart attack. Your heart structure is normal and vascular system is clear." He added, "You would be surprised how many other people have this problem. It's just a twitch in the left ventricle of your heart, like a twitch in the eye."
My chronic fatigue and heart arrhythmias, associated with Hashimotos hypothyroidism, were unbearable. 2007 and 2008 were also my menopause years. I was not willing to 'just put up with it'. There had to be a better way to manage these symptoms I thought. I scoured the internet and found books about magnesium citing research that spanned decades. It showed that magnesium is essential for the electrical nervous system, and that we lose it excessively under stress conditions. Magnesium is fundamental to mitochondrial metabolism, which is why so much can go wrong without it. It's like having power outages and brownouts to any body organ system. Under stress we pee out excessive amounts and if we are not putting it back to replenish stores we start to get magnesium deficiency symptoms. Well, I thought, that sounds like me. My previous job as a magazine editor involved too many deadlines and overnight vigils to get to print on time. I had truly worn myself out and felt constantly exhausted.
The biggest stumbling block for me however was getting enough magnesium supplementation to fill my tank.I couldn't digest food very well due to stress and vagus nerve dysfunction, and I certainly wasn't getting anything out of my handful of multi vitamin and mineral tablet supplements. I was already eating a fresh food balanced diet and avoiding the sugar and chemicals. Difficulty with digestion is one of the hallmarks of Hypothyroidism. It seemed like a Catch-22 dilemma: To recover the thryoid issue required more nutrition, but the thyroid problem caused digestive issues.
Then, after reading Marc Sircus's book Transdermal Magnesium, I ordered in an expensive product from Europe (as Australia didn't have any magnesium chloride for sale in any shop at that time) and discovered the benefits of magnesium chloride salt bathing, which bypasses the digestive system. It helped me recover my energy and resilience so that my coping capacity with stress improved greatly. I started to sleep better and feel stronger and stronger from the inside out, with my heart arrhythmias dissipating in increments over a six month period. I recovered without medications, but I had to get a lot of magnesium into me (which is impossible with oral supplements because the body poops most of it out before it can pass across the gut wall).
Eventually I found pure natural (food grade certified) magnesium chloride salt from the Tibetan plateau after a series of 'happenstances', but it was not available in any less than a container load amount. I checked and found that the harvested Australian magnesium chloride salt was made mainly from desalination wastes, so it was industrial grade (okay for pool salt and fertilizer etc), and not suitable for the high standard that I was aiming at. That's when I realised that we needed to bring this life saving mineral to Australia and make transdermal magnesium available for others. I kept hearing the voice of my cardiologist in my head saying that many others had this problem. So we had a sample of the food grade flakes lab-tested and subsequently imported our first container load, had it packaged and started selling magnesium flakes in early 2009.
One day, as I was applying my daily moisturiser, I looked at my hands and in a lightbulb moment wondered, what if we could put magnesium into a body creamfor convenient daily use. I found it hard in my busy life to keep up with daily magnesium soaks, but my body needed magnesium top-up every day. After extensive Google searches in 2009 we found that there were no dermal magnesium products using magnesium chloride. None anywhere in the world.
Thanks to my talented hubby Peter Sanderson, who happened to be a trained food technology chemist, we achieved what many had thought was not possible. We were pioneers in 2009, and committed to developing potent magnesium products without synthetic chemical additives (ie. no dimethicone, no phenoxyethanol, no oxybenzoates, no pthalates, no GMO ingredients etc). It all had to be plant food providing nutrition to feed the body transdermally. Consulting chemists had told us that we couldn't bypass the use of chemicals in order to emulsify the cream with such a high salt content, and that at best all we would get is a liquid, but not cream viscosity. However, I had faith that we were being guided spiritually to develop solutions for many others. A high-fat buttery cream was also important for my dry skin condition (connected to low thyroid). I kept visualising a magical magnesium cream to use all over the body, and after a series of unusual events (and a few mistakes), we stumbled across the right set of processes, a non-standard protocol, to bring it all together without the petrochemicals. Herbal Magnesium Cream was our first magnesium moisturiser, and it took off.
Within a few months we were getting reports from customers that it was helping to normalise their skin after years of rashes, eczema or psoriasis. We had no idea that it could do this at the outset. What a blessing it turned out to be. Naturopaths were also sending in case studies. All were amazed. It is still our number one selling product referred by clinicians. Even the leading heart surgeon at St Vincent's hospital called me personally to thank me for producing Herbal Magnesium Cream because it resolved her dermatitis that had persisted for years. She said it was the only cream that had worked for her and she was recommending it to all the other doctors and nurses plagued with dermatitis from constant scrubbing and hand sanitizers.
Elektra Magnesium® was the first brand in the world to develop Magnesium Cream Moisturizer with a potent strength that could be absorbed well without an icky sticky irritating residue. The skin just loves to suck it up. From there we developed different fragrance varieties of Magnesium Cream, as well as Magnesium Oil Spritz and Magnesium Charge Lotion with different strengths for various needs and skin types - and all without chemicals.
Whilst the main benefit of magnesium skincare use is the ease and convenience of getting a significant amount of magnesium supplementation without digestion, the bonus is exquisite antiaging skin care benefits (and only five minutes to rub in your moisturizer all over your body). The brilliance of using the skin layer to hold magnesium in reserve (using the good fats), is that it not only plumps up the skin so that it looks younger, but the body can draw from this reservoir at its own pace the exact amount required. You can never overdose this way because the body is in control of uptake, and the magnesium isn't wasted either. Try Elektra Magnesium®: I'm sure you will be pleasantly surprised with the results.
THE TRANSDERMAL MAGNESIUM REVOLUTION IS HERE: Magnesium is the number one mineral electrolyte with the biggest impact on energy and metabolism, as mitochondria must have it to make ATP (adenosine triphosphate) - our electrical energy currency.
RELAX ~ RECHARGE ~ RECOVER
Exquisite Quality of Ingredients - all Natural & Organic (chem-free)
There is a growing awareness sweeping the planet about the benefits of transdermal magnesium via natural magnesium chloride salt products. Magnesium is used by the body every second and with every breath and beat of your heart. We need it to drive our electrical system and so many other biological processes. It is as important as water is to life. If you want your cells to plug into energy, you need magnesium for that.
We are proud to have been part of this massive wave as the pioneer company to promote and supply food grade magnesium chloride products to Australia since 2008. Elektra Magnesium® brand was the first to introduce transdermal magnesium products to Australia. Our range is made with natural and organic plant oils, butters and extracts (chem-free and no petroleum based ingredients), which are infused with quality food grade magnesium chloride salts. Our magnesium chloride flakes are tested in Australia, and at parts per billion show no mercury nor lead content. That's a really 'clean' top quality salt! There is only about 15% of the planets' harvested magnesium chloride which is certified food grade. The rest is industrial grade, and a lot cheaper. However, we believe it's well worthwhile to only use the best for healthy lifestyle. Your cells after all, are a product of what goes in.
From these prized magnesium chloride flakes we make the most luxurious magnesium skin care products, including four kinds of Magnesium Cream. This nutritious moisturiser is a skin conditioner, deodorant, massage cream and magnesium supplement all rolled into one. It's gentle enough for babies and children too! Magnesium Charge Lotion was formulated for massage of tense muscles and joints, or for exercise recovery. Our skin-friendly Magnesium Oil Spritz delivers the strongest dose of magnesium with a velvet feel and aroma of fresh mandarins. Any of the products can be combined in any amount, depending on individual needs.
Elektra Magnesium® products are designed to be a beautiful natural skin care support, relaxing muscle care, and a superior magnesium delivery system as well. We need magnesium daily and foods are not delivering enough magnesium these days to help us replenish as needed - especially under conditions of high stress. If we like how a product feels and smells, as well as how well it absorbs from the surface of the skin, then we are more likely to use it daily as a body care product and a rich source of vital natural magnesium. It's nutritious, easy and convenient to use Elektra Magnesium® products every day. They work fast and they work well to support your healthy lifestyle, and they offer the best value-for-money magnesium products because, "We give you more..."
We are proud to have been part of this massive wave as the pioneer company to promote and supply food grade magnesium chloride products to Australia since 2008. Elektra Magnesium® brand was the first to introduce transdermal magnesium products to Australia. Our range is made with natural and organic plant oils, butters and extracts (chem-free and no petroleum based ingredients), which are infused with quality food grade magnesium chloride salts. Our magnesium chloride flakes are tested in Australia, and at parts per billion show no mercury nor lead content. That's a really 'clean' top quality salt! There is only about 15% of the planets' harvested magnesium chloride which is certified food grade. The rest is industrial grade, and a lot cheaper. However, we believe it's well worthwhile to only use the best for healthy lifestyle. Your cells after all, are a product of what goes in.
From these prized magnesium chloride flakes we make the most luxurious magnesium skin care products, including four kinds of Magnesium Cream. This nutritious moisturiser is a skin conditioner, deodorant, massage cream and magnesium supplement all rolled into one. It's gentle enough for babies and children too! Magnesium Charge Lotion was formulated for massage of tense muscles and joints, or for exercise recovery. Our skin-friendly Magnesium Oil Spritz delivers the strongest dose of magnesium with a velvet feel and aroma of fresh mandarins. Any of the products can be combined in any amount, depending on individual needs.
Elektra Magnesium® products are designed to be a beautiful natural skin care support, relaxing muscle care, and a superior magnesium delivery system as well. We need magnesium daily and foods are not delivering enough magnesium these days to help us replenish as needed - especially under conditions of high stress. If we like how a product feels and smells, as well as how well it absorbs from the surface of the skin, then we are more likely to use it daily as a body care product and a rich source of vital natural magnesium. It's nutritious, easy and convenient to use Elektra Magnesium® products every day. They work fast and they work well to support your healthy lifestyle, and they offer the best value-for-money magnesium products because, "We give you more..."
The Meaning Behind the Elektra Magnesium® Brand
Integration of the circular element is symbolic of the earth and its sentient life force. Magnesium is a natural earth element and we are connected to the earth’s elements through Elektra Magnesium® products. The earth symbolism is reflected further through the visualisation of the water element being held by the circle. We are reminded of our greater sense of belonging, ‘completeness’ and integration of the elements of the earth.
The essence of water mirrors the symbolism of the circle. The circle expresses exhalation of the godhead. It has no beginning, no end. It is the alpha and the omega, the omnipotent and omnipresent. The conventional sign for the sun and gold is the circle. The human head of Elektra, also reflective of the roundness of the Universe, symbolises the striving for self knowledge and spiritual attainment (gnosis), which is, “the Light that shines without shadow, and indescribable joy, and unutterable jubilation.”
Elektra was the ancient Greek goddess of lightening and thunder. She represents the electrical energy that fuels all life. Emerging from the earth’s centre, Elektra’s connectivity, calming clarity and ability to ‘rise up above’ symbolises power from the wellspring of Nature herself. Elektra’s presence exudes humility and gratitude, a quiet strength that restores order and balance in the web of life. In this elevated position, she represents the overriding life force - the spark and breath of life pervading planet earth.
Brand colours sustain a deep teal and revive a new, golden hue; reminiscent of the sands. Sand as a polarity, yet complimentary to water. In polarity, we are reminded that there is balance and harmony amongst hot and cold, left and right, yin and yang. The cool and warm colour palette seen to work with each other, embodies the theme of harmony amongst polarity,
Elektra Magnesium® products deliver vital magnesium which is essential for production of our electrical energy life force. Magnesium in ancient China was called ‘the beautiful mineral’ as it burns white and bright. It enables the electrical spark of life which is symbolised
by Elektra. Elektra Magnesium® products nurture, protect, cleanse, calm, regenerate and restore electrical balance and order for all living things. and grace amongst power. Elektra Magnesium® is thus in natural harmony with earth, its awareness and energy. Its natural elements transmit and conduct life force. Circular energy is continuous and flowing. It is smooth and comforting. As a result, it has a relaxing and calming effect on observers. It is symbolic of perfection, completeness, freedom, balance and connectivity.
The essence of water mirrors the symbolism of the circle. The circle expresses exhalation of the godhead. It has no beginning, no end. It is the alpha and the omega, the omnipotent and omnipresent. The conventional sign for the sun and gold is the circle. The human head of Elektra, also reflective of the roundness of the Universe, symbolises the striving for self knowledge and spiritual attainment (gnosis), which is, “the Light that shines without shadow, and indescribable joy, and unutterable jubilation.”
Elektra was the ancient Greek goddess of lightening and thunder. She represents the electrical energy that fuels all life. Emerging from the earth’s centre, Elektra’s connectivity, calming clarity and ability to ‘rise up above’ symbolises power from the wellspring of Nature herself. Elektra’s presence exudes humility and gratitude, a quiet strength that restores order and balance in the web of life. In this elevated position, she represents the overriding life force - the spark and breath of life pervading planet earth.
Brand colours sustain a deep teal and revive a new, golden hue; reminiscent of the sands. Sand as a polarity, yet complimentary to water. In polarity, we are reminded that there is balance and harmony amongst hot and cold, left and right, yin and yang. The cool and warm colour palette seen to work with each other, embodies the theme of harmony amongst polarity,
Elektra Magnesium® products deliver vital magnesium which is essential for production of our electrical energy life force. Magnesium in ancient China was called ‘the beautiful mineral’ as it burns white and bright. It enables the electrical spark of life which is symbolised
by Elektra. Elektra Magnesium® products nurture, protect, cleanse, calm, regenerate and restore electrical balance and order for all living things. and grace amongst power. Elektra Magnesium® is thus in natural harmony with earth, its awareness and energy. Its natural elements transmit and conduct life force. Circular energy is continuous and flowing. It is smooth and comforting. As a result, it has a relaxing and calming effect on observers. It is symbolic of perfection, completeness, freedom, balance and connectivity.
What is the Elektra Mythos Connection and the Greek Goddess Elektra?
Elektra Life Pty Ltd is a family owned Australian company (a.b.n. 54133877693) located at Gold Coast, Queensland, Australia, which is a product development and marketing company supplying its own proprietary brand of Elektra Magnesium personal care products wholesale and retail. Head office and warehouse is at Advancetown QLD 4211 Australia.
Sandy Sanderson is the Chief Executive Officeer, with a Bachelor of Arts Degree from Uni NSW. Her partner Peter Sanderson, having an Applied Science background, is the product developer. Together they have built a family business since January 2008 through hard work, passion and dedication. The company’s mission and goal is to continue developing a range of the best quality and exceptional value-for-money NATURAL (chemical-free) magnesium body care products for health, beauty and well-being.
STAFF:
Office Admin / IT / Order Processing: Michaela Teefy and Daniel Rogers;
Warehouse: Daniel Rogers, Peter Sanderson;
Social Media: Michaela Teefy;
Sales Executives: Peter and Sandy Sanderson;
Product Development Chemist / Partner: Peter Sanderson
CEO & Marketing: Sandy Sanderson
DEVELOPED AND MANUFACTURED IN AUSTRALIA:
DISTRIBUTED GLOBALLY
Elektra Magnesium products can be ordered online for delivery world-wide and are also available via resellers in various states of Australia such as health food stores, massage clinics, beauty-wellness spas and health practitioners including naturopaths, chiropractors and physiotherapists, as well as some GP clinics and pharmacies.
MANUFACTURING QUALITY GUARANTEED: Elektra Magnesium® products are manufactured and packaged in Australia by TGA-audited contract manufacturers with GMP accreditation.
WHOLESALE ENQUIRIES WELCOME...
ADMIN: P.O. Box 1347 Nerang QLD 4211
Email: www.elektramagnesium.com.au/contact
MISSION STATEMENT:
"Every beneficial contribution from every person comes together for the benefit of the whole community - and for humanity as a whole. The internet is like a big piece of knitting... Once we each knit a bit more and a bit more into the greater fabric, the fibres get momentum and start to join up with increasing effect, weaving back and forth. In this way the whole becomes greater than the sum of the parts. Everything we do to help our customers solve their problems not only benefits us, but also others within the 'knitting': Our re-sellers, their customers and their extended families too. Beautiful synergy!
We are helping to build a global magnesium awareness about how to use magnesium to maintain optimal health and wellbeing. It all starts with helping people develop better self-care strategies, which are usually about the benefits of magnesium because magnesium deficiency is such a big problem in modern societies due to excessive stresses and soil depletion. Elektra Magnesium® natural skin and muscle care products not only offer great anti-ageing benefits, but they are tools we created to make it easier, more convenient and pleasant to use magnesium transdermally every day and ensure adequate magnesium levels for optimum health.
When people are in pain, or their movements have become restricted or involuntary, they get grumpy. When they are low in energy and fatigued they lose the joy of life because it takes energy to feel happiness and enthusiasm. Low magnesium causes emotional dysregulation and stress hypersensitivity. When optimum magnesium levels are restored and our cell environment is cleaned up, these symptoms are alleviated. And we can do it for ourselves. That is freedom. There is no need to be imprisoned by your body's tightness or fatigue, shakes or twitches, or lack of sleep. You can just make a decision today to be free and follow a better nutritional pathway. Life was of course meant to be more loose and flexible!"
Sandy Sanderson, CEO.
"My heart restored, my waters cleansed, the power surges in love to mend."
© Sandy Sanderson
