About Us


to a great phenomenon: THE TRANSDERMAL MAGNESIUM REVOLUTION! Magnesium is a powerful natural health and beauty ingredient...
About Us 1

Sandy Sanderson, CEO

"We can nurture and improve ourselves with nutritional magnesium care. The ability to improve ourselves gives us freedom. Freedom is powerful, creative, productive and an expression of love and happiness. We are here to make a big difference in the world and in people's lives: to empower with knowledge for self-care and to supply high quality natural (chem-free) body care products that work! We do this responsibly with mindfulness and attention to sustainability and fair trade."

There is a growing awareness sweeping the planet about the benefits of transdermal magnesium via natural magnesium chloride salt products. Magnesium is used by the body every second and with every breath and beat of your heart.  We need it to drive our electrical system and so many other biological processes. It is as important as water is to life. If you want your cells to plug into energy, you need magnesium for that.

We are proud to have been part of this massive wave as the pioneer company to promote and supply food grade magnesium chloride products to Australia since 2008. Elektra Magnesium® brand was the first to introduce transdermal magnesium products to Australia. Our range is made with natural and organic plant oils, butters and extracts (chem-free and no petroleum based ingredients), which are infused with quality food grade magnesium chloride salts. Our magnesium chloride flakes are tested in Australia, and at parts per billion show no mercury nor lead content.  That’s a really ‘clean’ top quality salt!  There is only about 15% of the planets’ harvested magnesium chloride which is certified food grade.  The rest is industrial grade, and a lot cheaper.  However, we believe it’s well worthwhile to only use the best for healthy lifestyle.  Your cells after all, are a product of what goes in.

From these prized magnesium chloride flakes we make the most luxurious magnesium skin care products, including four kinds of Magnesium Cream. This nutritious moisturiser is a skin conditioner, deodorant, massage cream and magnesium supplement all rolled into one. It’s gentle enough for babies and children too!  Magnesium Charge Lotion was formulated for massage of tense muscles and joints, or for exercise recovery. Our skin-friendly Magnesium Oil Spritz delivers the strongest dose of magnesium with a velvet feel and aroma of fresh mandarins. Any of the products can be combined in any amount, depending on individual needs.

Elektra Magnesium® products are designed to be a beautiful natural skin care support, relaxing muscle care, and a superior magnesium delivery system as well.  We need magnesium daily and foods are not delivering enough magnesium these days to help us replenish as needed – especially under conditions of high stress.   If we like how a product feels and smells, as well as how well it absorbs from the surface of the skin, then we are more likely to use it daily as a body care product and a rich source of vital natural magnesium.  It’s nutritious, easy and convenient to use Elektra Magnesium® products every day.  They work fast and they work well to support you and a healthy lifestyle.  They are also the best value-for-money magnesium products because, “We give you more…”


ElektraMg at NOPA 2018

Elektra Life Pty Ltd is a family owned Australian company (a.b.n. 54133877693) located at Gold Coast, Queensland, Australia, which is a product development and marketing company supplying its own proprietary brand of Elektra Magnesium personal care products wholesale and retail. Head office and warehouse is at Advancetown QLD 4211 Australia.


Sandy Sanderson is the Managing Director, with a Bachelor of Arts Degree from Uni NSW. Her partner Peter Sanderson, having an Applied Science background, is the product developer. Together they have built a family business since January 2008 through hard work, passion and dedication. The company’s mission and goal is to continue developing a range of the best quality NATURAL (chemical-free) magnesium body care products for health, beauty and well-being and to offer exceptional value for money.

Office Admin / Order Processing:  Daniel Rogers;
Packing:  Ilse Finke; 
IT and Warehouse: Daniel Rogers;
Social Media: Michaela Teefy;
Sales Executives: Heidi Sanderson, Peter Sanderson;
Product Development Chemist / Partner: Peter Sanderson
CEO & Marketing:  Sandy Sanderson

Elektra Magnesium products can be ordered online for delivery world-wide and are also available via resellers in various states of Australia such as health food stores, massage clinics, beauty-wellness spas and health practitioners including naturopaths, chiropractors and physiotherapists, as well as some GP clinics and pharmacies.

For list of current retail stores view our Store Locator.  The brand is also supplied internationally to clinics and stores via Distributors in:  USA and UK.  There are also resellers in Singapore and Hong Kong.

Elektra Magnesium products are manufactured and packaged in Australia by TGA-audited contract manufacturers with GMP accreditation.

ADMIN:  P.O. Box 1347 Nerang QLD 4211
Ph: 07 55 020 865   Fx: 07 55 020 868
Email: www.elektramagnesium.com.au/contact

Elektra Magnesium Charge Lotion


“Every beneficial contribution from every person comes together for the benefit of the whole community – and for humanity as a whole. The internet is like a big piece of knitting… Once we each knit a bit more and a bit more into the greater fabric, the fibres get momentum and start to join up with increasing effect, weaving back and forth. In this way the whole becomes greater than the sum of the parts. Everything we do to help our customers solve their problems not only benefits us, but also others within the ‘knitting’:  Our re-sellers, their customers and their extended families too. Beautiful synergy! 

We are in a sense building a global machine collaboratively to help the world become a better place. It all starts with helping people one by one and teaching them to share the information to help others also become self-empowered.  In our part of this greater mission we have created Elektra Magnesium natural body care products, which are tools people can use in self-care for a healthy life balance, which leads to a happy life balance. 

When people are in pain, or their movements have become restricted or involuntary, they get grumpy.  When they are low in energy and fatigued they lose the joy of life because it takes energy to feel happiness and enthusiasm.  When optimum magnesium levels are restored and our cell environment is cleaned up, these symptoms are alleviated.  And we can do it for ourselves.  That is freedom.  Freedom is powerful, creative, productive and an expression of love and happiness.  There is no need to be imprisoned by your body’s tightness or fatigue. You can just make a decision today to be free and follow that path instead. Life was meant to be more loose and flexible!”
Sandy Sanderson, CEO.


Sandy Sanderson
(CEO and Founder)

Ethical ingredients


10th Anniversary
“Yeay! Happy birthday to us. This is our tenth year anniversary since starting the Elektra Magnesium business and I can sincerely say that this is the best creative endeavour my partner Peter and I have undertaken in our lives. Never before have we had so much heart felt love and appreciation coming back from customers in response to our efforts. All our previous jobs, studies and enterprise have culminated at this point to help us find our true mission on earth and we feel truly blessed.

Between 2009 and 2010 we developed the first Magnesium Cream (now called Herbal) skin care, as well as Magnesium Oil Spritz for muscles and joints. In 2011 we launched Zest-Citrus Mg Cream, 2013 Island Spice and 2017 Sensory Gold. In 2018 we launched Elektra Magnesium Charge Lotion for people on the go who work their muscles hard.

We intend to keep improving and to continue developing chem-free natural products that enhance people’s lives via health and beauty. There are even more exciting magnesium products now in development to help with varying needs in the community which will be released in 2019, so stay tuned.

Thank you for your support and custom as we strive to develop and supply products that help people on their journey of self-improvement and better nutrition. There is nothing sweeter than the notion that we are helping in our own small way to make the world become a better place for all.

May we all keep appreciating that which is good so that the best experiences of health and happiness come our way. Let’s make miracles happen – naturally! Love yourself; Love thy neighbour; Love Mother Earth and Universal Spirit – the essence that connects us all infinitely. We are one organism divided into many colonies. What affects one, affects all.”

Sandy Sanderson






Do NOT follow this link or you will be banned from the site!