About – Elektra Magnesium® – established since 2008
Sandy Sanderson, CEO
Welcome… to the transdermal magnesium revolution: Magnesium is the number one mineral electrolyte with the biggest impact on energy and metabolism, as mitochondria must have it to make ATP (adenosine triphosphate) – our electrical energy currency.
RELAX ~ RECHARGE ~ RECOVER
The Meaning Behind the Elektra Magnesium Brand
The essence of water mirrors the symbolism of the circle. The circle expresses exhalation of the godhead. It has no beginning, no end. It is the alpha and the omega, the omnipotent and omnipresent. The conventional sign for the sun and gold is the circle. The human head of Elektra, also reflective of the roundness of the Universe, symbolises the striving for self knowledge and spiritual attainment (gnosis), which is, “the Light that shines without shadow, and indescribable joy, and unutterable jubilation.”
Elektra was the ancient Greek goddess of lightening and thunder. She represents the electrical energy that fuels all life. Emerging from the earth’s centre, Elektra’s connectivity, calming clarity and ability to ‘rise up above’ symbolises power from the wellspring of Nature herself. Elektra’s presence exudes humility and gratitude, a quiet strength that restores order and balance in the web of life. In this elevated position, she represents the overriding life force – the spark and breath of life pervading planet earth.
Brand colours sustain a deep teal and revive a new, golden hue; reminiscent of the sands. Sand as a polarity, yet complimentary to water. In polarity, we are reminded that there is balance and harmony amongst hot and cold, left and right, yin and yang. The cool and warm colour palette seen to work with each other, embodies the theme of harmony amongst polarity,
Elektra Magnesium® products deliver vital magnesium which is essential for production of our electrical energy life force. Magnesium in ancient China was called ‘the beautiful mineral’ as it burns white and bright. It enables the electrical spark of life which is symbolised
by Elektra. Elektra Magnesium® products nurture, protect, cleanse, calm, regenerate and restore electrical balance and order for all living things. and grace amongst power. Elektra Magnesium® is thus in natural harmony with earth, its awareness and energy. Its natural elements transmit and conduct life force. Circular energy is continuous and flowing. It is smooth and comforting. As a result, it has a relaxing and calming effect on observers. It is symbolic of perfection, completeness, freedom, balance and connectivity.
What is the Elektra Mythos Connection?
FROM THE CEO:
“Elektra Magnesium® brand was born out of my health crisis in 2007-8”
I couldn’t digest food very well due to stress and vagus nerve dysfunction (connected with hypothyroidism), and I certainly wasn’t getting anything out of my handful of tablet supplements. But when I started soaking in magnesium baths, I felt a big difference. That’s when I had my lightbulb moment to develop easy to use magnesium skin and muscle care products that don’t require stomach digestion. Thanks to my talented hubby Peter Sanderson, who happened to be a trained food technology chemist, we achieved what many had thought was not possible.
Elektra Magnesium® was the first brand in the world to develop Magnesium Cream Moisturizer with a potent strength. From there we developed different strengths for various needs and skin types – and all without chemicals. That was hard to do. We had to use non-standard proprietary methods for emulsification and as many as three different natural preservatives in synergistic proportions to get the right efficacy. Note that many creams use phenoxyethanol and dimethicone (among other synthetic chemicals). But we don’t.
Whilst the main benefit of magnesium skincare use is the ease and convenience of getting a significant amount of magnesium supplementation without digestion, the bonus is exquisite antiaging skin care benefits (and only five minutes to rub in your moisturizer all over your body). The brilliance of using the skin layer to hold magnesium in reserve (using the good fats), is that it not only plumps up the skin so that it looks younger, but the body can draw from this reservoir at its own pace the exact amount required. You can never overdose this way because the body is in control of uptake, and the magnesium isn’t wasted either – like what tends to happen with oral magnesium supplements. Try Elektra Magnesium®: I’m sure you will be pleasantly surprised with the results.”
Exquisite Quality of Ingredients – all Natural & Organic (chem-free)
We are proud to have been part of this massive wave as the pioneer company to promote and supply food grade magnesium chloride products to Australia since 2008. Elektra Magnesium® brand was the first to introduce transdermal magnesium products to Australia. Our range is made with natural and organic plant oils, butters and extracts (chem-free and no petroleum based ingredients), which are infused with quality food grade magnesium chloride salts. Our magnesium chloride flakes are tested in Australia, and at parts per billion show no mercury nor lead content. That’s a really ‘clean’ top quality salt! There is only about 15% of the planets’ harvested magnesium chloride which is certified food grade. The rest is industrial grade, and a lot cheaper. However, we believe it’s well worthwhile to only use the best for healthy lifestyle. Your cells after all, are a product of what goes in.
From these prized magnesium chloride flakes we make the most luxurious magnesium skin care products, including four kinds of Magnesium Cream. This nutritious moisturiser is a skin conditioner, deodorant, massage cream and magnesium supplement all rolled into one. It’s gentle enough for babies and children too! Magnesium Charge Lotion was formulated for massage of tense muscles and joints, or for exercise recovery. Our skin-friendly Magnesium Oil Spritz delivers the strongest dose of magnesium with a velvet feel and aroma of fresh mandarins. Any of the products can be combined in any amount, depending on individual needs.
Elektra Magnesium® products are designed to be a beautiful natural skin care support, relaxing muscle care, and a superior magnesium delivery system as well. We need magnesium daily and foods are not delivering enough magnesium these days to help us replenish as needed – especially under conditions of high stress. If we like how a product feels and smells, as well as how well it absorbs from the surface of the skin, then we are more likely to use it daily as a body care product and a rich source of vital natural magnesium. It’s nutritious, easy and convenient to use Elektra Magnesium® products every day. They work fast and they work well to support your healthy lifestyle, and they offer the best value-for-money magnesium products because, “We give you more…”
Elektra Life Pty Ltd is a family owned Australian company (a.b.n. 54133877693) located at Gold Coast, Queensland, Australia, which is a product development and marketing company supplying its own proprietary brand of Elektra Magnesium personal care products wholesale and retail. Head office and warehouse is at Advancetown QLD 4211 Australia.
Sandy Sanderson is the Chief Executive Officeer, with a Bachelor of Arts Degree from Uni NSW. Her partner Peter Sanderson, having an Applied Science background, is the product developer. Together they have built a family business since January 2008 through hard work, passion and dedication. The company’s mission and goal is to continue developing a range of the best quality and exceptional value-for-money NATURAL (chemical-free) magnesium body care products for health, beauty and well-being.
STAFF:
Office Admin / IT / Order Processing: Michaela Teefy and Daniel Rogers;
Warehouse: Daniel Rogers, Peter Sanderson;
Social Media: Michaela Teefy;
Sales Executives: Peter and Sandy Sanderson;
Product Development Chemist / Partner: Peter Sanderson
CEO & Marketing: Sandy Sanderson
DEVELOPED AND MANUFACTURED IN AUSTRALIA:
DISTRIBUTED GLOBALLY
Elektra Magnesium products can be ordered online for delivery world-wide and are also available via resellers in various states of Australia such as health food stores, massage clinics, beauty-wellness spas and health practitioners including naturopaths, chiropractors and physiotherapists, as well as some GP clinics and pharmacies.
For list of current retail stores view our Store Locator. The brand is also supplied internationally to clinics and stores via Distributors in: USA and UK. There are also resellers in Singapore and Hong Kong.
Elektra Magnesium® products are manufactured and packaged in Australia by TGA-audited contract manufacturers with GMP accreditation.
ADMIN: P.O. Box 1347 Nerang QLD 4211
Email: www.elektramagnesium.com.au/contact
MISSION STATEMENT:
“Every beneficial contribution from every person comes together for the benefit of the whole community – and for humanity as a whole. The internet is like a big piece of knitting… Once we each knit a bit more and a bit more into the greater fabric, the fibres get momentum and start to join up with increasing effect, weaving back and forth. In this way the whole becomes greater than the sum of the parts. Everything we do to help our customers solve their problems not only benefits us, but also others within the ‘knitting’: Our re-sellers, their customers and their extended families too. Beautiful synergy!
We are helping to build a global magnesium awareness about how to use magnesium to maintain optimal health and wellbeing. It all starts with helping people develop better self-care strategies, which are usually about the benefits of magnesium because magnesium deficiency is such a big problem in modern societies due to excessive stresses and soil depletion. Elektra Magnesium® natural skin and muscle care products not only offer great anti-ageing benefits, but they are tools we created to make it easier, more convenient and pleasant to use magnesium transdermally every day and ensure adequate magnesium levels for optimum health.
When people are in pain, or their movements have become restricted or involuntary, they get grumpy. When they are low in energy and fatigued they lose the joy of life because it takes energy to feel happiness and enthusiasm. Low magnesium causes emotional dysregulation and stress hypersensitivity. When optimum magnesium levels are restored and our cell environment is cleaned up, these symptoms are alleviated. And we can do it for ourselves. That is freedom. There is no need to be imprisoned by your body’s tightness or fatigue, shakes or twitches, or lack of sleep. You can just make a decision today to be free and follow a better nutritional pathway. Life was of course meant to be more loose and flexible!”
Sandy Sanderson, CEO.
Sandy Sanderson
(CEO and Founder)
SHOP
